Susan G. Komen for the Cure

At a non-profit, you wear a lot of hats. Makes sense, since we're entrusted with generous donations from all kinds of people who want every penny used responsibly. Good thing I've always been a jill of all trades.

When I joined Susan G. Komen for the Cure as Web Production Specialist I knew I'd be handling everything from simple text changes and basic editing to photo retouching and layout design/implementation. I had no idea I'd be fortunate enough to be involved in the redesign of the entire site when Komen rebranded in Jauary 2007.

Formerly The Susan G. Komen Breast Cancer Foundation, Komen launched it's new brand (developed by Duffy and Partners) in conjunction with its 25th anniversary. The new identity is bold and hopeful, with an empowering voice and visual presence, and the new site reflects that vision. Helping bring it to life was a privilege.

The journey from old to new involved not just re-skinning an existing set of data but rethinking the site from the ground up. We re-architected, redesigned, constructed a content model from scratch, migrated data, and rebuilt the display side of the site--all in a breathless six months.

While I participated in all aspects of the redesign, I've detailed here those parts in which I was most intimately involved.